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FootSchool TV is a TV channel of a new kind, centered on football-coaching and football entertainment.
FootSchool TV is all about the passion for football that captivates hundred of millions of kids throughout the world:
- First-up pure football: with training, action, technique, skills and advice from top players.
- Then, all relevant entertaining sports derived from the worldīs #1 sport: beach soccer, foot volley, street football, each stressing the beauty of gestures and personal skills.
- FootSchool TV also deals with issues related to the game and essential to its practice: health, nutrition, rules of the game, fair play, all covered in order to develop well rounded players.
- But, FootSchool TVīs description wouldnīt be complete without a touch of humor, as football is only a game.
In doing so, FootSchool TV positions itself as a real edutainment TV channel, combining learning and entertainment and offering all that is necessary to become the best possible football player.
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FootSchool TV consists mainly of short programs with dynamic videos.
- Short programs: even when watching FootSchool TV just a few minutes everyday, at regular times (or not), you can continuously learn new tricks and techniques about your favorite sport or just enjoy fantastic skills and moves with powerful background music. Every morning, noon and afternoon, before school starts or after school is over, kids are offered short programs that adapt to their timetable. Thanks to the short program formats, you can switch on the TV at any time and watch an entire show from start to finish even when in a hurry.
- Dynamic videos: because todays young viewers are very often multi-tasking and have a short attention-span, a fast paced rhythm is the key so as to keep their attention and interest renewed. A special emphasis is also placed on the background music, as this is an essential part of the channelīs dynamism too.
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Football is one of the few forms of entertainment in the world that brings together young and old, male and female at the same time.
As football events have a global impact, the need for separate signals with specific programs in each country is much less obvious than for other TV channels. Football stars are known the world over and football moves are the same everywhere on the planet. So, airing the same programs wherever the channel is broadcast makes perfect sense.
But, in its TV programs FootSchool TVīs ambition is to highlight the local color, stressing the diversity of landscape, people and conditions wherever football is played on the planet.
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FootSchool TV positions itself as a truly international TV, but local languages are essential. So, FootSchool TV is multi-lingual from the outset.
- Starting with up to 8 languages: Initially, FootSchool TV is launched in English and Russian, then German, French and Spanish, expanding soon after to Portuguese, Italian and Arabic. For some of the other languages of Eastern and Western Europe, FootSchool TV works with local partners to produce their own language version.
- In order to achieve this, FootSchool TVīs schedule is mostly based on shows with little or no talking. FootSchool TV gives priority to images with background music. Football, like music, is a universal language.
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The 3 golden rules in FootSchool TVīs programs and look are:
- A very dynamic schedule and no real rupture between programs (smooth transitions): On FootSchool TV, thereīs always something going on.
- A schedule centered on entertainment: the pleasure of sound and picture takes first place (on most of FootSchool TVīs shows, videos are beautiful or spectacular and accompanied with music). Football and music go together like nothing else in the world.
- The didactic aspect of some of FootSchool TVīs programs is counteracted with pure entertainment shows: In doing so, FootSchool TVīs ambition is to enable its viewers to learn without realizing.
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There are four main types of content for FootSchool TV:
- Ready-made TV programs
- Football Footage
- Football match archives
- Our own productions
For most of these, FootSchool TV has to edit the content in order to post-produce it into its own format and style or to insert these sources in its in-house programs.
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FootSchool TV has smoothly progressed towards its definitive schedule in two steps:
1. A first version of the schedule was launched in January 2007
2. Progressively airing new shows, Footschool then brought out a second version in September 2007
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© 2006-2007 PREMIUM TO HOME S.A. 
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